Discover high-demand organic crops, smart selling strategies, pricing, packaging, and government schemes that boost profits for Indian organic farmers.
Introduction: Why Market Linkage is the Key to Profitable Organic Farming
Organic farming isn’t just about growing chemical-free food—it’s about getting the right price at the right market. Many farmers practice organic cultivation, but fail to earn well because they lack proper market linkage, product packaging, or knowledge of premium crop demand.
This guide covers everything a farmer needs to profit from organic farming:
Top-selling organic crops (vegetables, pulses, spices)
Where and how to sell them (Mandis, e-commerce, FPOs)
Pricing and packaging strategies
Real-life success stories of Indian organic farmers
Government schemes to support and connect farmers
Let’s build your organic farm into a profitable brand!
1. High-Demand Organic Crops (Vegetables, Pulses, Spices)
A. Organic Vegetables
India’s metros are seeing 10%+ yearly growth in organic vegetable demand.
Top Profitable Vegetables:
Tomato (Desi) – ₹60–₹120/kg (organic retail)
Spinach/Palak – Fast-growing, ₹40–₹80/kg
Cabbage, Cauliflower – High demand in winters
Brinjal, Okra, Carrot – Consistent sales
Bitter Gourd, Ridge Gourd – Premium pricing off-season
Best States for Organic Veg Farming:
Uttarakhand, Sikkim, Maharashtra, Karnataka, West Bengal
B. Organic Pulses
India is a leading producer and consumer of pulses. Organic versions command 20–40% more value.
Top Organic Pulses to Grow:
Tur (Arhar) – ₹80–₹110/kg
Masoor (Lentils) – Good return in MP, Bihar
Moong & Urad – Intercrop options
Rajma (Kidney Beans) – Demand in North India
C. Organic Spices
Spices are high-margin and easy to store/export.
High-Demand Organic Spices:
Turmeric (Lakadong, Erode) – ₹140–₹250/kg
Ginger & Garlic – Fresh and dried form
Coriander, Cumin, Fennel – Marketed via organic cooperatives
Chillies – Dried organic chillies fetch export-level prices
“Pick crops that are in demand and that your land & climate supports.”
2. Selling via Organic Mandis, E-commerce & FPOs
A. Organic Mandis
Special organic mandis are emerging in urban centers and agri-export zones.
Top Organic Mandis in India:
Delhi: INA Organic Market, Dilli Haat
Pune: Nisarg Organic Farmers Market
Chennai: Organic Farmers Market (Besant Nagar)
Bhopal, Jaipur, Ahmedabad also developing models
Benefits:
B. E-commerce Platforms
More than 70% of urban organic buyers now prefer online delivery.
Sell Through Platforms Like:
Amazon India Organic Store
BigBasket Organic
Farm2Kitchen
Zama Organics
Krishi Jagran’s Organic Bazaar
What You Need:
Certified label (NPOP/PGS)
Proper packaging & barcoding
Digital payment setup (UPI/Bank transfer)
C. Farmer Producer Organizations (FPOs)
FPOs help small farmers to sell in bulk to buyers, malls, and export traders.
Benefits of Joining an Organic FPO:
Aggregated selling = better price
Shared processing units (for packaging)
Linkage with NABARD/APEDA buyers
“Going solo in organic farming is fine. But going together gets you farther.”
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3. Pricing & Packaging Strategies
A. Organic Pricing Strategy
Tips for Profitable Pricing:
Don’t compare with mandi price – target retail health-conscious buyers
Use cost + 40–100% margin rule
Offer combos: 5kg veg basket, spice kits, pulse packs
Survey local shops and online competitors regularly
B. How to Package Organic Products
Packaging affects both perceived value and shelf life.
Ideal Organic Packaging Materials:
Cloth/jute bags (for grains, pulses)
Vacuum-sealed pouches (spices)
Biodegradable plastic (vegetables)
Glass jars (for ghee, pickles, oils)
Must-Haves on Label:
Product name + weight
Farmer/FPO name & contact
Organic certification logo
Harvest date, best-before date
“In organic sales, your packet speaks before your product does.”
.png "Smart Pricing and Packaging for Organics")
4. Case Studies of Successful Organic Farmers
A. Bharat Bhushan Tyagi (Uttar Pradesh)
Padma Shri awardee
Switched from chemical farming to organic in 1990s
Trains 5,000+ farmers yearly on soil health & market linkage
B. Suminter India Organics (Maharashtra)
Links 20,000+ organic farmers to international buyers
Works on certified cotton, spices, herbs
Offers minimum price + profit share
C. Sikkim Organic Farmers
India’s first 100% organic state
Government buys certified produce at MSP
Farmers sell to export clusters in Guwahati & Kolkata
D. Morarka Foundation (Rajasthan)
Helps 1.25 lakh farmers market organic produce
Trains farmers, does online marketing, FPO setup
“These farmers grew not just food—but value.”
.png "Organic Success Stories from India")
5. Government Support & Schemes for Organic Farming
A. Paramparagat Krishi Vikas Yojana (PKVY)
Supports PGS certification, compost setup, seed kits
₹50,000/hectare support (3 years)
FPO formation & market linkage
B. Mission Organic Value Chain Development (MOVCDNER)
For North Eastern states
Organic clusters + brand building
Packaging & transport assistance
C. Jaivik India Portal (APEDA)
National database of certified farmers
Market connect for domestic/export buyers
Application for NPOP documentation
D. National Centre for Organic Farming (NCOF)
Training & input support (Jeevamrut, panchgavya, biofertilizer)
District resource centers available pan India
E. Agri Export Policy (Organic Focus Clusters)
Identified clusters: turmeric (Erode), ginger (Sikkim), cumin (Rajasthan)
Export facilitation support
“If you go organic, the government will go the distance with you.”
.png "Schemes Supporting Organic Farmers")
Conclusion: Grow Smart, Sell Smarter
✅ Choosing the right crop is just the beginning
✅ Creating the right market path is where profit begins
With proper pricing, packaging, and promotion, organic farming becomes a real business—not just a movement.
Start by:
Identifying demand-driven crops
Joining an FPO or mandi group
Packaging your produce professionally
Tapping online platforms
Using government schemes smartly
“Organic farming is sustainable. Organic selling is scalable.”
